what is new food product development? -- The new product development team: company organization and its influence on new product development -- What are the sources for new product ideas? -- Strategy and the strategists -- The tacticians: their influence in product development -- The legal department: protecting the company—its name, goodwill, and image -- Quality control: protecting the consumer, the product, and the company -- Going to market: success or failure? -- Why farm out new product development? -- New food product development in the food service industry -- Dancing but uncertain of the music.