The business of event planning: behind-the-scenes secrets of successful special events

Ký hiệu xếp giá
394.2068 A4275
Dewey
394.2068
Xuất bản
1. - J. Wiley & Sons, 2002
Mô tả
329tr ; 24 cm
ISBN
9780470831885
Ngôn ngữ
Anh
Loại tư liệu
Sách
Từ khóa
event
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Đánh dấu
Practical tools and expert advice for professional event planners Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch. Contents: The Strategic Planning of Event Design; Preparing the Proposal; The Body of the Proposal; Management Fees; Contracctual Negotiations With Suppliers; Client Contracts; Safety and Security; Event Planning Technology Tools and Emerging Trends; Muticultural and Foreign Event Planning; Event and Program Branding; Conclusion.
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