This book includes: your company is not sufficiently market focused and customer driven; your company does not fully understand its target customers; your company needs to better define and monitor its competitors; your company has not properly managed its relationships with its stakeholders; your company in not good at finding new opportunities; your company's marketing planning process is deficient; your company's product and service policies need tightening; your company's brand-building and communication skills are weak; your company is not well organized to carry on effective and efficient marketing; your company has not made maximum use of technology.