Brief Contents: The Practice of Innovation; The Practice of Entrepreneurship; Entrepreneurial Strategies.

Management Challenges in the 21st Century looks afresh at the future of management thinking and practice. The content revolves around two fundamental issues that are occuring simultaneously: changes...

Brief Contents: The Mission Comes First: and your role as a leader; From Mission to Performance: effective strategies for marketing, innovation, and fund development; Managing for Performance: how to...

Brief Contents: What is Strategy?; Change and Uncertainty in the External Strategic Environment; Leveraging Internal Resources and Change Drivers for Competitive Advantage; Formulating Business Unit...