Contents: part 1: conducting business in the global economy: understanding the fundamentals of business and economics; practicing ethical behavior and social responsibility; competing in the global...

Contents in brief Preface xi Part 1 CONDUCTING BUSINESS IN THE GLOBAL ECONOMY Chapter 1 Understanding the fundamentals of business and economics Appendix A reviewing internet and E-Commerce...

Contents in brief Preface xi Part 1 GETTING READY FOR BUSINESS OBJECTS Chapter 1 Introduction to business intelligence Chapter 2 Goals of deploying businessojects Chapter 3 Segmenting your users...

Brief contents Part 1 Introduction and overview Chapter 1 Globalization Part 2 Country factors Chapter 2 National differences in political economy Chapter 3 Differences in culture Cases Nike: the...