Thư viện Đại học Lạc Hồng

Handbook of cosmetic science and technology

André O. Barel, Marc Paye, Howard I. Maibach

Ký hiệu xếp giá: 668.55 H23635 2014

Chủ đề: Cosmetics; Consumer Product Safety; Skin Care; Skin; Mỹ phẩm; Chăm sóc da

Written by experienced and internationally renowned contributors, this is the fourth edition of what has become the standard reference for cosmetic scientists and dermatologists seeking the latest...

Basics marketing 01: Consumer behaviour

Hayden Noel

Ký hiệu xếp giá: 658.8342 N766

Chủ đề: Market research; Consumer behavior; Marketing; Hành vi người tiêu dùng; Nghiên cứu thị trường

Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...

Bioactive natural products: detection, isolation, and structural determination

Steven M. Colegate, Russell J. Molyneux

Ký hiệu xếp giá: 572 C691b 2008

Chủ đề: Natural Products; Bioactive Compounds

The chapters in this book refer to the detection, isolation, and structural determination of bioactive compounds from terrestrial and aquatic sources, from higher organisms to bacteria and...

Consumer behavior

Leon G. Schiffman, Leslie Lazar Kanuk

Ký hiệu xếp giá: 658.834 S333

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...

Consumer behavior: buying, having, and being

Michael R. Solomon

Ký hiệu xếp giá: 658.834 S689

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Consumers in Marketplace; Consumers as Decision Makers; Consumers and Subcultures; And Consumers and Culture.

Creating breakthrough innovations

Ký hiệu xếp giá: 658.514 C912

Chủ đề: Technological innovations -- Management; Creative ability in business; New products

This book includes: Myths about innovation; Applying innovation strategies; Testing an idea's potential.

Customer satisfaction: practical tools for building important relationships

Dru Scott

Ký hiệu xếp giá: 658.812 S425

Chủ đề: Consumer satisfaction; Customer relations; Quan hệ khách hàng

This book includes: Clearing The Barriers; Building The Foundation; Using The Tools.

Strategic management of technology and innovation

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 B954

Chủ đề: Technology innovations -- Management; New products -- Management; High technology industries -- Management

Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...

Strategic management of technology and innovation (Section I: Part I-II) (COPY)

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 Bu-R

Chủ đề: I. Title; Technology innovations -- Management; New products -- Management; High technology industries -- Management

Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...

Strategic management of technology and innovation (Section II: Part III-IV) (COPY)

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 Bu-R

Chủ đề: I. Title; Technology innovations -- Management; New products -- Management; High technology industries -- Management

Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...