Written by experienced and internationally renowned contributors, this is the fourth edition of what has become the standard reference for cosmetic scientists and dermatologists seeking the latest...
Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...
The chapters in this book refer to the detection, isolation, and structural determination of bioactive compounds from terrestrial and aquatic sources, from higher organisms to bacteria and...
This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...
Contents: Hazards of electricity; Electrical safety equipment; Safety procedures and methods; Grounding of electrical systems and equipment; Regulatory and legal safety requirements and standards; ...