Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...
This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...
Written by experienced and internationally renowned contributors, this is the fourth edition of what has become the standard reference for cosmetic scientists and dermatologists seeking the latest...