This book includes: Clearing The Barriers; Building The Foundation; Using The Tools.

Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...

This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...

This book includes: Consumers in Marketplace; Consumers as Decision Makers; Consumers and Subcultures; And Consumers and Culture.

Written by experienced and internationally renowned contributors, this is the fourth edition of what has become the standard reference for cosmetic scientists and dermatologists seeking the latest...