Thư viện Đại học Lạc Hồng

Customer relationship management: a people, process, and technology approach

Ký hiệu xếp giá: 658.812 W132

Chủ đề: Customer relations -- Management; Customer relations -- Data processing; Business intelligence; Quan hệ khách hàng -- Quản lý; Quan hệ khách hàng -- Xử lý dữ liệu

Brief contents: Essentials of CRM: A People, Process, and Technology Approach; Functional Areas of CRM Within Ozganizations; Managing Data for CRM Applications; The Role of Business Intelligence (BI)...

Managing global accounts: nine critical factors for a world-class program

Noel Capon, Dave Potter, Fred Schindler

Ký hiệu xếp giá: 658.84 C246

Chủ đề: Customer relations -- Management; Sales management; International business enterprises -- Management; Quan hệ khách hàng -- Quản lý; Quản lý bán hàng

This book lays out a Framework for building a successful program for managing global accounts. They highlight the critical success factors necessary for a global account program to satisfy the needs...

Connecting with your customers

Harvard Business School

Ký hiệu xếp giá: 658.812 C75266

Chủ đề: Customer relations; Customer services; Success in business; Quan hệ khách hàng; Dịch vụ khách hàng; Thành công trong kinh doanh

Brief Contents: Understanding Customers' Needs; Indentifying Customer Segments; Communicating with Customers; Enhancing Customer Loyalty.

Customer relationship management: a people, process, and technology approach

William P. Wagner, Michael Zubey

Ký hiệu xếp giá: 658.812 W132

Chủ đề: Customer relations -- Management; Customer relations -- Data processing; Business intelligence; Quan hệ khách hàng -- Quản lý; Quan hệ khách hàng -- Xử lý dữ liệu

Brief contents: Essentials of CRM: A People, Process, and Technology Approach; Functional Areas of CRM Within Ozganizations; Managing Data for CRM Applications; The Role of Business Intelligence (BI)...

Customer satisfaction: practical tools for building important relationships

Dru Scott

Ký hiệu xếp giá: 658.812 S425

Chủ đề: Consumer satisfaction; Customer relations; Quan hệ khách hàng

This book includes: Clearing The Barriers; Building The Foundation; Using The Tools.

Managing customers as investments: the strategic value of customers in the long run

Sunil Gupta, Bonald R. Lehmann

Ký hiệu xếp giá: 658.812 G896

Chủ đề: Relationship marketing; Customer relations; Marketing -- Management; Quan hệ khách hàng; Tiếp thị -- Quản lý

Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.

Quality customer service: how to win with the customer

William B. Martin

Ký hiệu xếp giá: 658.812 M379

Chủ đề: Customer services -- Programmed instruction; Customer relations -- Programmed instruction; Dịch vụ khách hàng; Quan hệ khách hàng

This book includes: Winning with the Customer; Four Steps to Quality Customer Service; notes and Comments.

Relationship selling

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.85 J73

Chủ đề: Selling; Relationship marketing; Customer relations; Bán hàng; Quan hệ khách hàng

Brief Table of Contents: What is Relationship Selling? Elements of Relationship Selling; Managing the Relationship - Selling Process.

The lead ladder: turn strangers into clients, one step at a time

Marcus Schaller

Ký hiệu xếp giá: 658.85 S298

Chủ đề: Target marketing; Business referrals; Customer relations; Selling; Quan hệ khách hàng; Bán hàng

This book includes: Client goals: how many appointments and leads will you need; Targeting your market: you can't be everything to everybody; The offer: identifying the right prospects; Advertising:...

Connecting with your customers

Harvard Business School

Ký hiệu xếp giá: 658.812 C75266

Chủ đề: Customer relations; Customer services; Success in business; Quan hệ khách hàng; Dịch vụ khách hàng; Thành công trong kinh doanh

Brief Contents: Understanding Customers' Needs; Indentifying Customer Segments; Communicating with Customers; Enhancing Customer Loyalty.