Brief contents: creativity and its importance in business; blocks io creativity; theories of creativity and creativity problem solving process; objective finding, fact finding and problem...

Brief contents: communicating clearly; managing time; making decisions; delegating successfully; motivating people; managing teams; managing meetings; presenting successfully; negotiating...

Focused on real-life decision making in an international context, this text demystifies and simplifies multinational financial management in a clear, conceptual framework. The approach is to treat...

Managerial Economics, 8th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. Each chapter opens with a description of a challenging managerial...

"In this era of finite budgets, healthcare rationing, medication shortages, and the global aging and burgeoning of populations, numerous stakeholders in the healthcare arena must understand the basic...

This book is meant to provide an introduction to the major concepts and principles of pharmacoeconomics, with particular emphasis on modeling, methodologies, and data sources and application to real...

This book includes: Strategic Marketing; Markets, Segments, and Customer Valua; Designing Market-Driven Strategies; Market-Driven Program Development; Implementing and Managing Market-Driven...