Thư viện Đại học Lạc Hồng

Global marketing: foreign entry, local marketing, and global management

Ký hiệu xếp giá: 658.848 J65

Chủ đề: Export marketing; Export marketing -- Management; Tiếp thị

Contents: Part one FUNDAMENTALS: Globalizing markreting; Global competitive analysis; Global cultural analysis; Part two FOREIGN ENTRY: Global market research; Export expansion; Licensing,...

Building an import/export business

Kenneth D. Weiss

Ký hiệu xếp giá: 658.8 W429

Chủ đề: Trading companies; Export marketing; International trade; Công ty thương mại; Thương mại quốc tế

Contents: Jumping into the Water: Simple Scenarios; Is This Business for You?; Setting up Your Business; Beginning with a Buyer; Choosing Products and Suppliers; Marketing in the United States and...

Global marketing: foreign entry, local marketing, and global management

Johny K. Johansson

Ký hiệu xếp giá: 658.848 J65

Chủ đề: Export marketing; Export marketing -- Management; Tiếp thị

Contents: Part one FUNDAMENTALS: Globalizing markreting; Global competitive analysis; Global cultural analysis; Part two FOREIGN ENTRY: Global market research; Export expansion; Licensing,...

Basic marketing: a marketing strategy planning approach

William D. Perreault, Jr, Joseph P. Cannon, E. Jerome McCarthy

Ký hiệu xếp giá: 658.8 P455

Chủ đề: Marketing -- Management; Marketing -- Quản lý

Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...

Managing customers as investments: the strategic value of customers in the long run

Sunil Gupta, Bonald R. Lehmann

Ký hiệu xếp giá: 658.812 G896

Chủ đề: Relationship marketing; Customer relations; Marketing -- Management; Quan hệ khách hàng; Tiếp thị -- Quản lý

Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.

Marketing management

Philip Kotler

Ký hiệu xếp giá: 658.8 K87

Chủ đề: Marketing -- Management; Tiếp thị -- Quản lý

This book includes: Understanding Marketing Management; Analyzing Marketing opportunities; Developing Market Strategies; Shaping the Market Offering; Managing and Delivering Marketing Programs.

Strategic marketing

David W. Cravens, Nigel F. Piercy

Ký hiệu xếp giá: 658.802 C898

Chủ đề: Marketing -- Decision making; Marketing -- Management; Tiếp thị -- Quản lý

This book includes: Strategic Marketing; Markets, Segments, and Customer Valua; Designing Market-Driven Strategies; Market-Driven Program Development; Implementing and Managing Market-Driven...

Ten deadly marketing sins: signs and solutions

Philip Kotler

Ký hiệu xếp giá: 658.8 K87

Chủ đề: Marketing -- Management; Marketing -- Quản lý

This book includes: your company is not sufficiently market focused and customer driven; your company does not fully understand its target customers; your company needs to better define and monitor...

Export practice and management

Alan E. Branch

Ký hiệu xếp giá: 658.848 B816

Chủ đề: Exports -- Handbooks, manuals, etc; Commerce -- Handbooks, manuals, etc; Xuất khẩu -- Sổ tay, cẩm nang, vv...; Thương mại -- Sổ tay, cẩm nang, vv...

Contents: International trade; Advantages of trading overseas and the role of the export and shipping office; Characteristics of international transport modes: 1; Characteristics of international...

100 ý tưởng tiếp thị tuyệt hay: từ những công ty hàng đầu trên khắp thế giới

Jim Blythe, Mạc Tú Anh

Ký hiệu xếp giá: 658.8 O5846

Chủ đề: Marketing; Tiếp thị

Cung cấp 100 ý tưởng tiếp thị từ những công ty có thực - những ý tưởng đã được thử nghiệm và kiểm chứng - giúp kích thích suy nghĩ và có thể ứng dụng với hầu hết doanh nghiệp: tặng sản phẩm, khiêu...