Thư viện Lạc Hồng
Tài liệu được tìm trên toàn bộ hệ thống
261 tài liệu được tìm thấy
Ký hiệu xếp giá: 658.848 J65
Contents: Part one FUNDAMENTALS: Globalizing markreting; Global competitive analysis; Global cultural analysis; Part two FOREIGN ENTRY: Global market research; Export expansion; Licensing,...
Ký hiệu xếp giá: 658.8 W429
Contents: Jumping into the Water: Simple Scenarios; Is This Business for You?; Setting up Your Business; Beginning with a Buyer; Choosing Products and Suppliers; Marketing in the United States and...
Ký hiệu xếp giá: 658.848 J65
Contents: Part one FUNDAMENTALS: Globalizing markreting; Global competitive analysis; Global cultural analysis; Part two FOREIGN ENTRY: Global market research; Export expansion; Licensing,...
Ký hiệu xếp giá: 658.8 P455
Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...
Ký hiệu xếp giá: 658.812 G896
Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.
Ký hiệu xếp giá: 658.8 K400T
Brief contents: Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Managing and Delivering Marketing Programs.
Ký hiệu xếp giá: 658.8 K87
This book includes: Understanding Marketing Management; Analyzing Marketing opportunities; Developing Market Strategies; Shaping the Market Offering; Managing and Delivering Marketing Programs.
Ký hiệu xếp giá: 658.802 C898
This book includes: Strategic Marketing; Markets, Segments, and Customer Valua; Designing Market-Driven Strategies; Market-Driven Program Development; Implementing and Managing Market-Driven...
Ký hiệu xếp giá: 658.8 K87
This book includes: your company is not sufficiently market focused and customer driven; your company does not fully understand its target customers; your company needs to better define and monitor...
Ký hiệu xếp giá: 658.848 B816
Contents: International trade; Advantages of trading overseas and the role of the export and shipping office; Characteristics of international transport modes: 1; Characteristics of international...
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