Thư viện Đại học Lạc Hồng

Hotel convention sales, services, and operations

Ký hiệu xếp giá: 647.94068 G6188h 2007

Chủ đề: Hospitality industry -- Marketing; Congresses and conventions; Quản lý khách sạn

This book will also provide the beginning meeting or special event planners with more knowledge of the facility side of the planning process. Many group planners are part-time, have other...

Marketing communications in tourism and hospitality: concepts, strategies and cases

Scott McCabe

Ký hiệu xếp giá: 338.47910688 M4788m

Chủ đề: Tourism -- Marketing; Hospitality industry -- Marketing; Communication in marketing; Du lịch -- Tiếp thị; Khách sạn -- Tiếp thị

Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...

Marketing for hospitality and tourism

Philip T. Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu

Ký hiệu xếp giá: 338.4791 M3456

Chủ đề: Hospitality industry -- Marketing; Tourism -- Marketing; Du lịch -- Tiếp thị; Khách sạn -- Tiếp thị

Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...

Hotel and lodging management: an introduction

Alan T. Stutts, James F. Wortman

Ký hiệu xếp giá: 647.94068 S937h

Chủ đề: Hospitality industry -- Management; Khách sạn -- Quản lý

Contents: growth and development of the lodging industry; organizational structure; the front office; housekeeping; the marketing and sales department; human resource management; hotel food and...

Human resource management for the hospitality and tourism industries

Dennis Nickson

Ký hiệu xếp giá: 658.3 N632

Chủ đề: Hospitality industry -- Personnel management; Tourism -- Personnel management; Quản lý nhân sự

Contents: Human resource management and the tourism and hospitality industry: An introduction; International human resource management; Organizational culture; Labour markets; Recruitment and...

Culturally speaking: a conversation and culture text

Rhona B. Genzel, Martha Graves Cummings

Ký hiệu xếp giá: 428.34 G341c

Chủ đề: English language -- Conversation and phrase books (for tourism industry employees); Culture -- Problems, exercises, etc; Tiếng Anh -- Đàm thoại và mẫu câu; Văn hóa -- Vấn đề, bài tập, v.v

Contents: Getting Along with People; Attending School; Building Friendships; Dating; Sharing Common Interests; Participating in Social Events; Shopping; Using the Telephone; Going to the Doctor.

Handbook of meat processing

Fidel Toldrá

Ký hiệu xếp giá: 664.9 T648h

Chủ đề: Meat -- Handbooks, manuals, etc.; Meat industry and trade -- Handbooks, manuals, etc.; Công nghiệp thịt

This handbook comprehensively presents the current status of themanufacturing of the most important meat products. Editor andrenowned meat expert Fidel Toldra heads an internationalcollection of meat...

How Dell does it

Steven Holzner

Ký hiệu xếp giá: 338.762139 H7629

Chủ đề: Dell Computer Corp -- History; Computer industry -- United States -- History; Công nghiệp máy tính -- Hoa Kỳ -- Lịch sử

Contents: Go Direct; Provide the Best Value; Ficus Fanatically on Customers; Celebrate Standardization; Have Zero Tolerance for Inventory; Always Adapt, Always Execute; Value Information; Get Others...

Pharmaceutical marketing: a complete guide

The Art of Service

Ký hiệu xếp giá: 615.10688 P5362m 2021

Chủ đề: Drugs -- Marketing; Pharmaceutical industry; Công nghiệp dược phẩm

Includes all the tools you need to an in-depth Pharmaceutical Marketing Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Pharmaceutical Marketing...

Q: skills for success. 1. Listening and speaking

Jaimie Scanlon

Ký hiệu xếp giá: 428.34 S2836q 1

Chủ đề: Tiếng Anh -- Đàm thoại và mẫu câu; Tiếng Anh -- Tiếng Anh nói -- Vấn đề, bài tập, vv...; English language -- Spoken English -- Problems, exercises, etc.; English language -- Conversation and phrase books (for tourism industry employees); Listening comprehension -- Problems, exercises, etc.

Contents: business, cognitive science, sociology, physiology, psychology, marketing, behavioral science.