Thư viện Đại học Lạc Hồng

Hotel and lodging management: an introduction

Ký hiệu xếp giá: 647.94068 S937h

Chủ đề: Hospitality industry -- Management; Khách sạn -- Quản lý

Contents: growth and development of the lodging industry; organizational structure; the front office; housekeeping; the marketing and sales department; human resource management; hotel food and...

Human resource management for the hospitality and tourism industries

Dennis Nickson

Ký hiệu xếp giá: 658.3 N632

Chủ đề: Hospitality industry -- Personnel management; Tourism -- Personnel management; Quản lý nhân sự

Contents: Human resource management and the tourism and hospitality industry: An introduction; International human resource management; Organizational culture; Labour markets; Recruitment and...

Hotel convention sales, services, and operations

Pat Golden-Romero

Ký hiệu xếp giá: 647.94068 G6188h 2007

Chủ đề: Hospitality industry -- Marketing; Congresses and conventions; Quản lý khách sạn

This book will also provide the beginning meeting or special event planners with more knowledge of the facility side of the planning process. Many group planners are part-time, have other...

Marketing communications in tourism and hospitality: concepts, strategies and cases

Scott McCabe

Ký hiệu xếp giá: 338.47910688 M4788m

Chủ đề: Tourism -- Marketing; Hospitality industry -- Marketing; Communication in marketing; Du lịch -- Tiếp thị; Khách sạn -- Tiếp thị

Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...

Marketing for hospitality and tourism

Philip T. Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu

Ký hiệu xếp giá: 338.4791 M3456

Chủ đề: Hospitality industry -- Marketing; Tourism -- Marketing; Du lịch -- Tiếp thị; Khách sạn -- Tiếp thị

Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...

Start your own wedding consultant business: your step-by-step guide to success

Entrepreneur Press, Amy Jean Peters

Ký hiệu xếp giá: 392.5068 S7966

Chủ đề: Wedding supplies and services industry -- Management; Consulting firms -- Management; New business enterprises -- Management; Doanh nghiệp kinh doanh

Brief Contens: Here Comes the Bride and the Wedding Consultant; The Basic of Wedding Consulting; Deve loping Your Market; Building the Foundations of Your Bisiness; Professional Guidance; The Cost of...

Strategic management of technology and innovation

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 B954

Chủ đề: Technology innovations -- Management; New products -- Management; High technology industries -- Management

Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...

Strategic management of technology and innovation (Section I: Part I-II) (COPY)

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 Bu-R

Chủ đề: I. Title; Technology innovations -- Management; New products -- Management; High technology industries -- Management

Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...

Strategic management of technology and innovation (Section II: Part III-IV) (COPY)

Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwrght

Ký hiệu xếp giá: 658.514 Bu-R

Chủ đề: I. Title; Technology innovations -- Management; New products -- Management; High technology industries -- Management

Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...

Culturally speaking: a conversation and culture text

Rhona B. Genzel, Martha Graves Cummings

Ký hiệu xếp giá: 428.34 G341c

Chủ đề: English language -- Conversation and phrase books (for tourism industry employees); Culture -- Problems, exercises, etc; Tiếng Anh -- Đàm thoại và mẫu câu; Văn hóa -- Vấn đề, bài tập, v.v

Contents: Getting Along with People; Attending School; Building Friendships; Dating; Sharing Common Interests; Participating in Social Events; Shopping; Using the Telephone; Going to the Doctor.