Contents: overview; organization; general managers: a view at the top; operations: rooms; operations: housekeeping, engineering and security; food and beverage division; marketing and associated...
Table of contents: overview of the hotel industry; the guest service; the hotel general manager; general managers are leaders; human resources; accounting; revenue management; sales and marketing;...
This book includes topics: An aggressive species; Political animals; Ethical dilemmas; People who ask too much; Capturing and keeping the job; Putting it together.
This book includes: Part I: preliminaries: an overview of database management; database system architeture; an introduction to relational databases; an introduction to SQL - Part II: the relational...
Contents: overview of international business, international institutions and organizations, environmental factors and international business, international business operations, international business...
Contents: managers, performance, and the environment; planning; organiing; directing; controlling; staffing and human resources; perspectives and trends.
Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...
Brief Table of Contents: Achieving Business Success through Information Technology; Managing Information for Business Initiatives; Enhancing Business Decisions; Creating Collaborative Partnerships in...
Contents: part 1: conducting business in the global economy: understanding the fundamentals of business and economics; practicing ethical behavior and social responsibility; competing in the global...