Thư viện Lạc Hồng
Tài liệu được tìm trên toàn bộ hệ thống
260 tài liệu được tìm thấy
Ký hiệu xếp giá: 658.8 P455
Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...
Ký hiệu xếp giá: 658.848 J65
Contents: Part one FUNDAMENTALS: Globalizing markreting; Global competitive analysis; Global cultural analysis; Part two FOREIGN ENTRY: Global market research; Export expansion; Licensing,...
Ký hiệu xếp giá: 658.812 G896
Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.
Ký hiệu xếp giá: 658.8 K400T
Brief contents: Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Managing and Delivering Marketing Programs.
Ký hiệu xếp giá: 658.8 K87
This book includes: Understanding Marketing Management; Analyzing Marketing opportunities; Developing Market Strategies; Shaping the Market Offering; Managing and Delivering Marketing Programs.
Ký hiệu xếp giá: 658.802 C898
This book includes: Strategic Marketing; Markets, Segments, and Customer Valua; Designing Market-Driven Strategies; Market-Driven Program Development; Implementing and Managing Market-Driven...
Ký hiệu xếp giá: 658.8 K87
This book includes: your company is not sufficiently market focused and customer driven; your company does not fully understand its target customers; your company needs to better define and monitor...
Ký hiệu xếp giá: 658. TK
Chương I: Cơ cấu kinh doanh của doanh nghiệp Chương II: Thế nào là sách lược kinh doanh Chương III: TÌm hiểu tổ chức kinh doanh Chương IV: Những phương pháp quản lý CHương V: Cách quản lý công việc...
Ký hiệu xếp giá: 332.45 S9515
Contents: Trading Foreign Exchange: A changing Market in a Changing World; Some Basic Concepts: Foreign Exchange, the Foreign Exchange Rate, Payment and Settlement Systems; Structure of the Foreign...
Ký hiệu xếp giá: 658.8 R523
Contents: Marketing in the 2000s and Beyond ; Research, Markets, and Consumer Behavior ; Developing and Implementing Marketing Strategies; Global Marketing.
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