Thư viện Đại học Lạc Hồng

Ký hiệu xếp giá: 658.834 S333

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Introduction to the Study of Consumer Behavior; The Consumer as An Individual; Consumer in Their Social and Cultural settings; The Consumer Decision-Making Process; And Consumer...

Consumer behavior: buying, having, and being

Michael R. Solomon

Ký hiệu xếp giá: 658.834 S689

Chủ đề: Consumer behavior; Motivation research (Marketing); Hành vi người tiêu dùng

This book includes: Consumers in Marketplace; Consumers as Decision Makers; Consumers and Subcultures; And Consumers and Culture.

Basics marketing 01: Consumer behaviour

Hayden Noel

Ký hiệu xếp giá: 658.8342 N766

Chủ đề: Market research; Consumer behavior; Marketing; Hành vi người tiêu dùng; Nghiên cứu thị trường

Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...

Learner autonomy: a guide to developing learner responsibility

Ágota Scharle, Anita Szabó

Ký hiệu xếp giá: 370.1523 S3117L

Chủ đề: Motivation in education; English language -- Study and teaching ; Independent study; Learner autonomy

Learner Autonomy offers practical guidance on helping learners realise that their contribution to the teaching-learning process is crucial. It also encourages them to take an active role in their own...

Motivating people for improved performance

Ký hiệu xếp giá: 658.314 M917

Chủ đề: Employee motivation; Supervision of employees; Performance -- Management

Helping Emplyees Find Meaning; Strengthening Personal Qualities; Fostering Commitment Beyond Just the Job; Retaining Your Top Performers; Selecting the Right Rewards; Recognition and Incentives.

The big book of leadership game

Vasudha K. Deming

Ký hiệu xếp giá: 658.409 D378

Chủ đề: Leadership; Lãnh đạo; Communication in management; Employee motivation

Contents: Getting to Know You; A Great Place to Work; On the Same Team; Productivity Boosters; Help Them Help You ; Out of the Clear Blue Sky; Knowing When to Follow; What You Say and What You Don't;...

The leadership pill: The missing ingredient in motivating people today

Ken Blanchard

Ký hiệu xếp giá: 658.409 B639

Chủ đề: Leadership; Executive ability; Employee motivation; Lãnh đạo; Khích lệ nhân viên

This book includes: The discovery; The press conference; The challenge; The Preparation; The secret blend; The search for integrity; The partnership imperative; The art of affirmation; Perfecting the...

The manager’s guide to rewards

Doug Jensen, Tom McMullen, Mel Stark

Ký hiệu xếp giá: 658.312 4 J51

Chủ đề: Incentive awards; Incentives in industry; Employee motivation; Quản lý nhân sự

Contents: Why this book is important?; Emsuring an ROI on your rawards programs; The link between rewards and business objectives; Performance measures that motivate; Getting employee commitment with...

Doing second language research

James Dean Brown, Theodore S. Rodgers

Ký hiệu xếp giá: 418.0072 B8783d

Chủ đề: Second language acquisition -- Research; Học ngôn ngữ thứ hai -- Nghiên cứu

Contents: 1. The nature of research; 2. Case study research: developmental research; 3. Introspection research: verbal protocols; 4. Classroom research: interaction analysis; 5. Descriptive...

Mastery of the financial accounting research system (FARS) through cases

Wanda A. Wallace

Ký hiệu xếp giá: 657.028 5 W245

Chủ đề: Financial accouting research system; Accounting -- Data processing; Accounting -- Problems, exercises, etc; Kế toán -- Xử lý dữ liệu; Kế toán -- Vấn đề, bài tập, vv...

Brief contents: the financial accounting research system (FARS) primer; resources beyond the financial accounting reserch system (FARS); building your business vocabulary; brain teasers; cases to...