Thư viện Đại học Lạc Hồng

Customer message management: increasing marketing’s impact on selling

Ký hiệu xếp giá: 658.82 R559

Chủ đề: Sales promotion; Communication in marketing; Value added; Quản lý bán hàng

The Customer Message Management processes and tools are being implemented with a growing roster of progressive companies. We are grateful for these visionary organizations, especially our fearless...

Health behavior: theory, research, and practice

Karen Glanz, Barbara K. Rimer, K. Viswanath

Ký hiệu xếp giá: 613 G546

Chủ đề: Health behavior; Health education; Health promotion; Sức khỏe

Health Behavior: Theory, Research, and Practice, Fifth Edition, is a thorough introduction to the practice of health education and health promotion, covering the theories, applications, and research...

Perfect phrases for negotiating salary and job offers: hundreds of ready-to-use phrases to help you get the best possible salary, perks, or promotion

Matthew J. DeLuca and Nanette F. DeLuca

Ký hiệu xếp giá: 650.14 D366p

Chủ đề: Employment interviewing; Job offers; Promotions; Negotiation in business -- Terminology; Phỏng vấn việc làm; Đàm phán trong kinh doanh -- Thuật ngữ

Contents: Indispensable Communications Tools; Lessons from the best; Additional Tips and Techniques; Minding the gap between performance Problems and Optimum performance.

Planning health promotion programs: an intervention mapping approach

L. Kay Bartholomew Eldredge, Christine M. Markham, Robert A.C. Ruiter, Maria E. Fernandez, Gerjo Kok, Guy S. Parcel

Ký hiệu xếp giá: 362.1 P7127

Chủ đề: Health promotion; Health education; Planning Techniques; Sức khỏe

Overview of intervention mapping -- Behavior-oriented theories used in health promotion -- Environment-oriented theories -- Intervention mapping step 1 -- Intervention mapping step 2 -- Intervention...

Churchill/Ford/Walker’s sales force management

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.81 J73

Chủ đề: Sales management; Quản lý bán hàng

Brief contents: Part I: formulation of a sales program: the process of selling and buying; linking strategies and the sales role in the era of customer relationship management; organizing the sales...

Entrepreneur magazine’s ultimate book of sales letters: customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM

Cheryl Kimball, Joni van Gelder

Ký hiệu xếp giá: 658.81 K49

Chủ đề: Sales letters

This book includes: Basic Sales Planning Strategy; Sales Letter Style; Sales Letter Basics; Fax/Memo/E-mail Basics; Letters of Introduction; Letters to Prospects; Letters Requesting a Sales...

Magic numbers for sales management: key measures to evaluate sales success

John Davis

Ký hiệu xếp giá: 658.81 D261

Chủ đề: Sales management; Quản lý bán hàng

Contents: Sales Planning; Sales Management and Selling; Sales Performance and Review

Managing global accounts: nine critical factors for a world-class program

Noel Capon, Dave Potter, Fred Schindler

Ký hiệu xếp giá: 658.84 C246

Chủ đề: Customer relations -- Management; Sales management; International business enterprises -- Management; Quan hệ khách hàng -- Quản lý; Quản lý bán hàng

This book lays out a Framework for building a successful program for managing global accounts. They highlight the critical success factors necessary for a global account program to satisfy the needs...

Managing sales leads: turning cold prospects into hot customers

James Obermayer

Ký hiệu xếp giá: 658.81 O_12

Chủ đề: Sales management; Quản lý bán hàng

Brief Contens: Making the Case; Managing the Process; Estimating the Number of Inquiries Needed and Finding Hot Sources; Rules-Formal and Informal.

Sales force management

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.81 J73

Chủ đề: Sales management; Quản lý bán hàng

Brief Contents: Formulation of a Sales program; Implementation of the sales program; Evaluation and control of the sales program.