Thư viện Đại học Lạc Hồng

Entrepreneur magazine’s ultimate book of sales letters: customize your letters, memos, E-Mails and presentations with the enclosed CD-ROM

Cheryl Kimball, Joni van Gelder

Ký hiệu xếp giá: 658.81 K49

Chủ đề: Sales letters

This book includes: Basic Sales Planning Strategy; Sales Letter Style; Sales Letter Basics; Fax/Memo/E-mail Basics; Letters of Introduction; Letters to Prospects; Letters Requesting a Sales...

Business correspondence: a guide to everyday writing: intermediate

Lin Lougheed

Ký hiệu xếp giá: 808.06665 L887b 2003

Chủ đề: Business writing -- Handbooks, manuals, etc.; Business communication -- Handbooks, manuals, etc.; Letter writing -- Handbooks, manuals, etc.

Business Correspondence introduces students to the proper formats and approaches to use in written office communication. This course develops practical business writing skills in English that...

Churchill/Ford/Walker’s sales force management

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.81 J73

Chủ đề: Sales management; Quản lý bán hàng

Brief contents: Part I: formulation of a sales program: the process of selling and buying; linking strategies and the sales role in the era of customer relationship management; organizing the sales...

Customer message management: increasing marketing’s impact on selling

Tim Riesterer, Diane Emo

Ký hiệu xếp giá: 658.82 R559

Chủ đề: Sales promotion; Communication in marketing; Value added; Quản lý bán hàng

The Customer Message Management processes and tools are being implemented with a growing roster of progressive companies. We are grateful for these visionary organizations, especially our fearless...

Letters

Nicky Burbidge, Peta Gray, Sheila Levy, Mario Rinvolucri

Ký hiệu xếp giá: 808.6 L6514

Chủ đề: Letter writing -- Study and teaching; English language -- Study and teaching -- Foreign speakers; Viết thư -- Học tập và giảng dạy; Tiếng Anh -- Học tập và giảng dạy

Contents: using our letters; using our letters; letters across the classroom; letters out from the class.

Magic numbers for sales management: key measures to evaluate sales success

John Davis

Ký hiệu xếp giá: 658.81 D261

Chủ đề: Sales management; Quản lý bán hàng

Contents: Sales Planning; Sales Management and Selling; Sales Performance and Review

Managing global accounts: nine critical factors for a world-class program

Noel Capon, Dave Potter, Fred Schindler

Ký hiệu xếp giá: 658.84 C246

Chủ đề: Customer relations -- Management; Sales management; International business enterprises -- Management; Quan hệ khách hàng -- Quản lý; Quản lý bán hàng

This book lays out a Framework for building a successful program for managing global accounts. They highlight the critical success factors necessary for a global account program to satisfy the needs...

Managing sales leads: turning cold prospects into hot customers

James Obermayer

Ký hiệu xếp giá: 658.81 O_12

Chủ đề: Sales management; Quản lý bán hàng

Brief Contens: Making the Case; Managing the Process; Estimating the Number of Inquiries Needed and Finding Hot Sources; Rules-Formal and Informal.

Sales force management

Mark W. Johnston, Greg W. Marshall

Ký hiệu xếp giá: 658.81 J73

Chủ đề: Sales management; Quản lý bán hàng

Brief Contents: Formulation of a Sales program; Implementation of the sales program; Evaluation and control of the sales program.

The sales manager’s guide to developing a winning sales team: critical tools for outstanding results

Gerhard Gschwandtner

Ký hiệu xếp giá: 658.8 G895

Chủ đề: Sales force management; Sales executives; Quản lý bán hàng

This book includes: The Manager's Problem Solver; Essential Readings for Individua Growth: Essential Readings about Knowledge; Readings about Skills, Essential Readings about Movivation.