This book is about marketing, covering its foundation concepts as well its more challenging contemporary issues, such as online and global marketing. If you are new to this subject -perhaps as an...
This book includes: Fundamentals of Meetings, Conventions; Decision Factors; Destination Assessment; Organizing and Hosting International Events; Managing Currency and Finances; Program Planning and...
Brief Contents: Concepts and Techniques for Crafting and Executing Strategy; Case: Crafting Strategy in Single - Business Companies, Crafting Strategy in Diversified Companies, Executing Strategy and...
This book presents an intellectually rich yet thoroughly practical analysis of strategic management. The historically significant research provides the foundation for much of what is known about...
Brief contents: overview of strategic management; strategiy formulation; strategy implementation, control, and innovation; guide to strategic management case analysis.
"Strategic Management: Text and Cases, Fifth Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough...
Contents: Business Strategy; Linking Competitive Strategy and Functional Strategy; Evolving Nature of International Competition; Corporate Strategy and Firm Scope; The Proces of Making Strategy;...
Brief Contents: A Vision of Leadership; Leading in a Diverse Word; Leading in a Time of Crisis and Complexity; Leading Organizations of the Future; The Quality and Character of the Leader of the...