Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...
Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...
Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...
Brief Table of Contents: Achieving Business Success through Information Technology; Managing Information for Business Initiatives; Enhancing Business Decisions; Creating Collaborative Partnerships in...
Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing,... Information...
This book considers information technology from several perspectives-from first-line managers' to chief executive officers'. Experienced, new, and aspiring managers can learn to attain increased...
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...
Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...