Thư viện Đại học Lạc Hồng

Managing customers as investments: the strategic value of customers in the long run

Ký hiệu xếp giá: 658.812 G896

Chủ đề: Relationship marketing; Customer relations; Marketing -- Management; Quan hệ khách hàng; Tiếp thị -- Quản lý

Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.

Managing global accounts: nine critical factors for a world-class program

Noel Capon, Dave Potter, Fred Schindler

Ký hiệu xếp giá: 658.84 C246

Chủ đề: Customer relations -- Management; Sales management; International business enterprises -- Management; Quan hệ khách hàng -- Quản lý; Quản lý bán hàng

This book lays out a Framework for building a successful program for managing global accounts. They highlight the critical success factors necessary for a global account program to satisfy the needs...

Managing human resources

George Bohlander, Scott Snell

Ký hiệu xếp giá: 658.3 B676

Chủ đề: Personnel management; Quản lý nhân sự

This book includes: Human Resources Management in Perspective; Meeting Humnan Resources Requirements; Developing Effectiveness in Human Resources; Implementing Compensation and Security; Enhancing...

Managing in times of change: 24 tools for managers, individuals, and teams

Michael D. Maginn

Ký hiệu xếp giá: 658 M194

Chủ đề: Industrial management; Organizational change; Quản lý công nghiệp

This book includes: Personally refocusing for managers: understand how change affects you; Show a path to individuals: help people get unstuck; The McGraw-Hill mighty manager's handbook.

Managing meetings

Tim Hindle

Ký hiệu xếp giá: 658.456 H662

Chủ đề: Business meetings; Communication in management; Hội họp kinh doanh; Truyền thông trong quản lý

Brief Contents: Using Meeting Effectively; Preparing for a meeting; Attending a meeting; Chairing a Meeting.

Managing sales leads: turning cold prospects into hot customers

James Obermayer

Ký hiệu xếp giá: 658.81 O_12

Chủ đề: Sales management; Quản lý bán hàng

Brief Contens: Making the Case; Managing the Process; Estimating the Number of Inquiries Needed and Finding Hot Sources; Rules-Formal and Informal.

Managing the nonprofit organization: principles and practices

Peter F. Drucker

Ký hiệu xếp giá: 658.048 D794

Chủ đề: Nonprofit organizations -- Management; Tổ chức phi lợi nhuận

Brief Contents: The Mission Comes First: and your role as a leader; From Mission to Performance: effective strategies for marketing, innovation, and fund development; Managing for Performance: how to...

Marketing management

Philip Kotler

Ký hiệu xếp giá: 658.8 K87

Chủ đề: Marketing -- Management; Tiếp thị -- Quản lý

This book includes: Understanding Marketing Management; Analyzing Marketing opportunities; Developing Market Strategies; Shaping the Market Offering; Managing and Delivering Marketing Programs.

Modern database management

Jeffrey A. Hoffer, Mary B. Prescott, Fred R. McFadden

Ký hiệu xếp giá: 005.74 H6988

Chủ đề: Database management

The seventh edition of this popular text has been updated and revised to accommodate the technical, managerial, and methodological changes occurring at an ever-increasing pace in this field. While...

Motivating people for improved performance

Ký hiệu xếp giá: 658.314 M917

Chủ đề: Employee motivation; Supervision of employees; Performance -- Management

Helping Emplyees Find Meaning; Strengthening Personal Qualities; Fostering Commitment Beyond Just the Job; Retaining Your Top Performers; Selecting the Right Rewards; Recognition and Incentives.