Contents: Introduction to marketing and advertising, Finding the customer, Planning a marketing strategy, Creating ads, Marketing tools, Presenting your public face, Marketing through trade fairs.
This guide provides examples taken from real presentations given both by native and non-native academics covering a wide variety of disciplines. The easy-to-follow guidelines and tips will teach you...
The New Testament: A Student's Introduction traces the New Testament's chronological, thematic, and literary development through thorough examination of each book. Through exploration of both...
This book incluces: Background and Environment; Organizing and Operating the Venture; Planning for the Future; Creating and Recognizing Venture Value; Structuring Financing for the Growing Venture;...
This comprehensive resource book contains an easy-to-use set of short activities essential for anyone teaching Business English. Reflecting real-life business activities such as emails, noisy...
Focused on real-life decision making in an international context, this text demystifies and simplifies multinational financial management in a clear, conceptual framework. The approach is to treat...
Table of Contents: Understanding Global Dynamics; Framework for Adaptation; Northwest and Central Europe; North America, Australia, and New Zealand; Mediterranean Europe; Eastern Europe and Russia;...