This book includes: your company is not sufficiently market focused and customer driven; your company does not fully understand its target customers; your company needs to better define and monitor...
Contents: International trade; Advantages of trading overseas and the role of the export and shipping office; Characteristics of international transport modes: 1; Characteristics of international...
Brief contents Part 1 Introduction and overview Chapter 1 Globalization Part 2 Country factors Chapter 2 National differences in political economy Chapter 3 Differences in culture Cases Nike: the...
Contents: International trade and inherent risks; Services offered by commercial banks; Methods of trade; Foreign exchange rates; Bills of exchange, Collections, Purchasing and discounting;...
Cung cấp 100 ý tưởng tiếp thị từ những công ty có thực - những ý tưởng đã được thử nghiệm và kiểm chứng - giúp kích thích suy nghĩ và có thể ứng dụng với hầu hết doanh nghiệp: tặng sản phẩm, khiêu...
Chương I: Cơ cấu kinh doanh của doanh nghiệp Chương II: Thế nào là sách lược kinh doanh Chương III: TÌm hiểu tổ chức kinh doanh Chương IV: Những phương pháp quản lý CHương V: Cách quản lý công việc...
Contents: Trading Foreign Exchange: A changing Market in a Changing World; Some Basic Concepts: Foreign Exchange, the Foreign Exchange Rate, Payment and Settlement Systems; Structure of the Foreign...
Contents: Marketing in the 2000s and Beyond ; Research, Markets, and Consumer Behavior ; Developing and Implementing Marketing Strategies; Global Marketing.
Brief contents: marketing's value to consumers, firms, and society; marketing strategy planning; evaluating opportunities in the changing marketing environment; focusing marketing strategy with...
Contents: Chapter 1: what is consumer behaviour? Chapter 2: ethnic, religious and group influences, Chapter 3: class, age and gender influences, Chapter 4: consumer motivation, perception and...