Includes all the tools you need to an in-depth Pharmaceutical Marketing Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Pharmaceutical Marketing...
This series that helps students to think critically and succeed academically. With new note-taking skills, an extended writing syllabus and authentic video in every unit, this book equips students...
Brief Contens: Here Comes the Bride and the Wedding Consultant; The Basic of Wedding Consulting; Deve loping Your Market; Building the Foundations of Your Bisiness; Professional Guidance; The Cost of...
Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and...
Contents Part I INTRODUCTION: INTEGRATING TECHNOLOGY AND STRATEGY TECHNOLOGY AND STRATEGY: A GENERAL MANAGEMENT PERSPECTIVE Part II DESIGN AND EVOLUTION OF TECHNOLOGY STRATEGY DESIGN AND...