Thư viện Đại học Lạc Hồng

Customer relationship management: a people, process, and technology approach

Ký hiệu xếp giá: 658.812 W132

Chủ đề: Customer relations -- Management; Customer relations -- Data processing; Business intelligence; Quan hệ khách hàng -- Quản lý; Quan hệ khách hàng -- Xử lý dữ liệu

Brief contents: Essentials of CRM: A People, Process, and Technology Approach; Functional Areas of CRM Within Ozganizations; Managing Data for CRM Applications; The Role of Business Intelligence (BI)...

Customer satisfaction: practical tools for building important relationships

Dru Scott

Ký hiệu xếp giá: 658.812 S425

Chủ đề: Consumer satisfaction; Customer relations; Quan hệ khách hàng

This book includes: Clearing The Barriers; Building The Foundation; Using The Tools.

Industrial relations a contemporary approach

Mark Bray

Ký hiệu xếp giá: 331 B8272

Chủ đề: Industrial relations; Quan hệ lao động

Contents in Brief: The Nature and Context Of Industrial Relations; The Parties; Processes and Change.

International business ( with CD ) (COPY)

Charles W. L. Hill

Ký hiệu xếp giá: 380.1 Hi-C

Chủ đề: Bussiness; I. Title; International business relation; Global business; Business -- Import, export, etc

Brief contents Part 1 Introduction and overview Chapter 1 Globalization Part 2 Country factors Chapter 2 National differences in political economy Chapter 3 Differences in culture Cases Nike: the...

International business: the challenge of global competition

Donald A. Ball

Ký hiệu xếp giá: 658.049 I_61

Chủ đề: International business enterprises -- Management; International economic relations; Quản lý; Quan hệ kinh tế quốc tế

Brief Contents: The Nature of Inteernational Business; Cooperration among Nations; International Environmental Forces; The Oxganization Environment.

International economics

Thomas A. Pugel

Ký hiệu xếp giá: 337 P9781

Chủ đề: International economic relations; International trade; International finance; Quan hệ kinh tế quốc tế; Thương mại quốc tế; Tài chính quốc tế

Brief contents: International economics is different Part one The theory of international trade; The basic theory using demand and supply; Why everybody trades: Comparative advantage and factor...

International economics (COPY)

Thomas A. Pugel

Ký hiệu xếp giá: 337 Pu-T

Chủ đề: I. Title; Economics; International economics relation; Commercial policy; Foreign exchange

Brief contents 1 International economics is different Part one The theory of international trade 2 The basic theory using demand and supply 3 Why everybody trades: Comparative advantage and factor...

Managing customers as investments: the strategic value of customers in the long run

Sunil Gupta, Bonald R. Lehmann

Ký hiệu xếp giá: 658.812 G896

Chủ đề: Relationship marketing; Customer relations; Marketing -- Management; Quan hệ khách hàng; Tiếp thị -- Quản lý

Contents: Customers are assets; The value of a customer; Customer - based strategy; Customer - based valuation; Customer - based planning; Customer - based organization.

Managing global accounts: nine critical factors for a world-class program

Noel Capon, Dave Potter, Fred Schindler

Ký hiệu xếp giá: 658.84 C246

Chủ đề: Customer relations -- Management; Sales management; International business enterprises -- Management; Quan hệ khách hàng -- Quản lý; Quản lý bán hàng

This book lays out a Framework for building a successful program for managing global accounts. They highlight the critical success factors necessary for a global account program to satisfy the needs...

Payment methods and finance for international trade

Sang Man Kim

Ký hiệu xếp giá: 343.07 K494p

Chủ đề: International law; Trade; International finance; International economic relations; Luật quốc tế; Tài chính quốc tế

Contents: Introduction to international trade; International trade contracts; Documents for international trade; Overview of payment methods; Payment in advance; Open account; Documentary collection;...