Brief contents: overview of strategic management; strategiy formulation; strategy implementation, control, and innovation; guide to strategic management case analysis.
"Strategic Management: Text and Cases, Fifth Edition", by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough...
Contents: Business Strategy; Linking Competitive Strategy and Functional Strategy; Evolving Nature of International Competition; Corporate Strategy and Firm Scope; The Proces of Making Strategy;...
Practical tools and expert advice for professional event planners Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and...
Brief Contents: A Vision of Leadership; Leading in a Diverse Word; Leading in a Time of Crisis and Complexity; Leading Organizations of the Future; The Quality and Character of the Leader of the...
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs,...
Contents: Introduction; Beginnings of Your Small Business; Sales and Selling: The Oxygen of Business; Marketing: Artillery for Sales; Your Incredible website and E-store; Hiring and Firing: Weeding...