Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and...
This series that helps students to think critically and succeed academically. With new note-taking skills, an extended writing syllabus and authentic video in every unit, this book equips students...
Contents: Human resource management and the tourism and hospitality industry: An introduction; International human resource management; Organizational culture; Labour markets; Recruitment and...
Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...
Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...