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73 tài liệu được tìm thấy
Ký hiệu xếp giá: 338.47910688 M6292m
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and...
Ký hiệu xếp giá: 428.34 S2836
This series that helps students to think critically and succeed academically. With new note-taking skills, an extended writing syllabus and authentic video in every unit, this book equips students...
Ký hiệu xếp giá: 428.34 B8735q 2
Contents: business and marketing, psychology, social psychology, technology, sociology, behavioral science, environmental science, public health.
Ký hiệu xếp giá: 658.3 N632
Contents: Human resource management and the tourism and hospitality industry: An introduction; International human resource management; Organizational culture; Labour markets; Recruitment and...
Ký hiệu xếp giá: 338.47910688 M4788m
Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...
Ký hiệu xếp giá: 338.4791 M3456
Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...
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