This book enhances the strategic approach, real-world practicality, and reader-friendly voice that have made this text the market leader for three decades. On every page, students learn how to...
This book describes not only what is happening in an era of advanced communication but what companies can do to stay one step ahead of the competition. By creating a coordinated corporate...
The Customer Message Management processes and tools are being implemented with a growing roster of progressive companies. We are grateful for these visionary organizations, especially our fearless...
Designing Science Presentations guides researchers and graduate students of virtually any discipline in the creation of compelling science communication. Most scientists never receive formal training...
This book is designed to enlighten business owners, managers, supervisors, and employees about the barriers of effective communication in the workplace, what causes them, and how they can be...
Contents: Getting started, Structuring your message, Being clear and concise, Choosing the right level of formality, Getting the tone right, Checking before you send.