Brief contents PART I . FOUNDATIONS CHAPTER 1 Introduction and overview CHAPTER 2 The financial environment: concepts and principles CHAPTER 3 Accounting, cash flows, and taxes PART II . VALUE AND...
Brief contents: creativity and its importance in business; blocks io creativity; theories of creativity and creativity problem solving process; objective finding, fact finding and problem...
Brief contents: Essentials of CRM: A People, Process, and Technology Approach; Functional Areas of CRM Within Ozganizations; Managing Data for CRM Applications; The Role of Business Intelligence (BI)...
Contents: Lead From the Front; When the Going Gets Tough, Go Around; Leverage the Idea, Not Your Time; Shamelessly Copy Good Ideas; Put All Your Eggs in One Basket; If You can't Find a Solution,...
Brief contents: introduction to database environments; understanding relational databases; data modeling; relational databases design; application development with relational databases; advanced...
Brief contents: introduction to database systems; conceptual design and data modeling; table structure and normalization; transforming data models to relational databases; physical design and...
Brief contents: relational databases; database design; object-based databases and XML; data storage and querying; transaction management; data mining and information retrieval; system architecture;...
Presents the fundamental concepts of database management. This text is suitable for a first course in databases at the junior/senior undergraduate level or the first year graduate level.