Brief Contens: Here Comes the Bride and the Wedding Consultant; The Basic of Wedding Consulting; Deve loping Your Market; Building the Foundations of Your Bisiness; Professional Guidance; The Cost of...
Brief contents Part 1 Introduction and overview Chapter 1 Globalization Part 2 Country factors Chapter 2 National differences in political economy Chapter 3 Differences in culture Cases Nike: the...
Contents: A Personal take, A personal stake; What is health?; Reluctant healthcare providers; Why are prescription medicines so expensive?; Why do Americans pay more tha can Canadians for drugs?;...
Contents: Defining culture and communication; Intercultural communication competence; How culture affects perception; Nonverbal communication; Language as a barrier; Dimensions of nation-state...
Contents: Jumping into the Water: Simple Scenarios; Is This Business for You?; Setting up Your Business; Beginning with a Buyer; Choosing Products and Suppliers; Marketing in the United States and...