Thư viện Lạc Hồng
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Contents: what is tourism? world destinations; tour operators; tourist motivations; travel agencies; accommodation; marketing and promotion; the airline industry; holidays with a difference;...
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Contents: understanding the hospitality and tourism marketing process; developing hospitality and tourism marketing opportunities and strategies; developing the hospitality and tourism customer...
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Table of contents: overview of the hotel industry; the guest service; the hotel general manager; general managers are leaders; human resources; accounting; revenue management; sales and marketing;...
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Contents: overview; organization; general managers: a view at the top; operations: rooms; operations: housekeeping, engineering and security; food and beverage division; marketing and associated...
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Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and...
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Managerial Economics, 8th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives. Each chapter opens with a description of a challenging managerial...
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Contents: the foodservice industry; Staff attributes, skills and knowledge; Food and beverage service areas and equipment; The menu, menu knowledge and accompaniments; Beverages: non-alcoholic and...
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Contents: positioning marketing communications for tourism and hospitality; communications theory and applications; the marketing communications environment; consumer roles in marketing...
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Contents: introduction; the three dimensions of sustainable tourism; the key actors in sustainable tourism; sustainable tourism in different geographical milieu; sustainable tourism and functional...
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Đây là một bộ biên khảo tương đối đầy đủ về các phong tục tập quán cũ của nước Việt. Tác giả không chỉ mô tả từng tập tục, mà còn về gốc tích, nguyên ủy cái tục ấy, nhìn nhận, đánh giá để xem nó hay...
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